Humanity is a luxury cannabis brand aimed to create revolutionary wellness products. Humanity draws from experiences and aims to assist in creating better life experiences.
client – Humanity
role – Art Director, Designer
As the Art Director and Designer for this project, I conceptualized and developed the logo and packaging design. The logo was inspired by vintage monograms with ornate flourishes. Because Humanity is geared towards a mature audience, we drew inspiration from high fashion brands to emulate a sense of quirky luxury.
